Bisleri, a packaged drinking water company, has announced Gujrat Titans as its official hydration partner. According to the company, the partnership will last three years, beginning with the 2023 cricket season.
Cricket, as a sport, connects the entire country in terms of athletic performance and endurance, according to Jayanti Chauhan, vice chairperson of Bisleri International Pvt. Ltd. “The association of Bisleri with Gujarat Titans is a great method to become part of our consumer’s health and fitness agenda. We will continue to generate more significant athletic and athlete-led collaborations which build brand connect with youngsters as we move forward,” he added.
“It brings us enormous pleasure to introduce Bisleri as our Hydration partner for the next three seasons,” stated Arvinder Singh, Gujarat Titans COO. We both strive for perfection in our respective areas and look toward long-term and productive cooperation.”
According to the company, Bisleri has worked with several of the country’s largest marathon events, including those in Mumbai, Delhi, Kolkata, and Bangalore. Bisleri claims that with a strong focus on continuing to link with sporting events and athletes, it hopes to push the hydration narrative across numerous platforms, as well as establish brand love and generational connect.
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