Mercedes-Benz and Google have agreed on a long-term agreement that will give the German manufacturer control over its intellectual property (IP) and market while providing Google’s navigation, maps, and YouTube to drivers.
It’s a unique agreement that aims to provide users with the Google services they desire without giving up control of the complete operating system in the automobile.
Ola Källenius, the CEO of Mercedes-Benz, stated during a news conference on Wednesday at an event at the company’s research and development facility in Sunnyvale, California, “This is a licensing deal that is a ‘win-win’ for both sides. We are the stack’s complete architects.” Mercedes-Benz will also utilize Google Maps data to allow features that help with driving, such as adjusting speed automatically before crossroads, roundabouts, and bends.
Mercedes-Benz will provide its consumers access to the first new capabilities through this connection, including Google Place Details. The businesses have also committed to investigating expanded collaboration utilizing open infrastructure, data, and artificial intelligence (AI) solutions from Google Cloud. Under this collaboration, the YouTube app will also include in the Mercedes-Benz infotainment system.
What do Officials say?
“We are thrilled to provide special services and increase the degree of convenience for our client’s thanks to our strategic cooperation. It will fully integrate into the Mercedes-Benz user interface, which we know as, and connect to all necessary car functions like the charge level, “says Ola Källenius, president and CEO of Mercedes-Benz.
Sundar Pichai, the CEO of Google and Alphabet, said the following on the same agreement: “In order to provide drivers with fresh experiences, our partnership with Mercedes-Benz brings cutting-edge technology from the Google Maps Platform, Cloud, and YouTube. We’ll offer Mercedes-Benz access to our AI and data capabilities to speed up their sustainability efforts, advance autonomous driving, and improve the consumer experience in addition to helping them design a bespoke navigation interface.”
Mercedes now has a competitive advantage against Elon Musk’s Tesla and other Chinese automakers like BYD, thanks to this alliance.
A whole suite of Google services, including Google Maps, Google Assistant, and more, have been integrating into the vehicles of other carmakers, including General Motors, Renault, Nissan, and Ford.
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