One Nation, One Community is a campaign that Tiki, a short video community, has launched. Users are urged to upload videos and honour India’s 74th Republic Day by lending a helping hand to those in need using the hashtag #EkSewaDeshKeNaam as part of the campaign.
The campaign aims to cultivate a sense of community amongst the users and help unprivileged families with the support of Tiki’s 5,00,000 creators that’ll participate.
With the help of the 5,000 designers who will take part, the initiative hopes to foster a feeling of community among the users and benefit underprivileged families.
In addition, Tiki has concentrated on giving kits filled with necessities like food and stationery to students from vulnerable neighbourhoods in over 4,000 meetings held in more than 100 locations, according to a statement from the firm.
In addition to this, the firm has coordinated activities like the distribution of food, cleanliness and reforestation efforts, and the distribution of hygiene kits in abandoned parts of cities like Delhi, Mumbai, Kolkata, and Bengaluru, among others.
The current campaign will continue until January 27, 2023.
This Republic Day, we promise to use motivating storytelling and thought-provoking storylines to harness the force of “Vasudev Kutumbkam”. Moreover, The One Nation, One Community campaign’s designers hope to provide the poor and others in need with a sense of community and belonging. According to Ian Goh, CEO of Tiki, “Our film highlights the fire and excitement of our artists and how they are capturing hearts by giving back to society.”
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